Client: Hewlett Packard (HP)
Generation Impact
Services:
Pre Production
Creative Concept
Cinematography
Photography
Drive awareness to HP Australia’s ‘Generation Impact Incubator’ Program.
In 2021, Michael Peters worked with Allira Potter & HP Australia to launch the “Generation Impact” campaign – Finding young innovators who have solutions to the biggest environmental issues our world faces.
We created short stories that felt local and real. Authentic to Allira, her tone of voice and personal brand. It reflected her connection to the land and sea on both a physical and spiritual level. The imagery was captured during the golden hour – taking viewers to calm and beautiful place before the rest of the world awakes.
